London, 10 September 2020
Thanks to the strong entrepreneurial spirit and creativity of the founders of Seed Venture, a decentralized platform that aims to allow the tokenization of investments in startups or startup pools, Seed Set today goes to market with a strong and truly unique value proposition.Seed Set is a system integration company, which allows you to integrate the Seed Venture platform itself on already existing crowdfunding portals.
Seed Set’s main objective is to allow all campaigns developed through crowdfunding to be conducted on a public blockchain. This will ensure that all the information related to the startups related to it, acquires transparency and immutability, and that a single and scalable secondary market will be developed, on a completely decentralized exchange, which allows the peer-to-peer exchange of tokens representing individual startups or startup groups.
Seed Set will offer solutions which will simplify the route to tokenization, as part of the fundraising process.
A simple UX and totally digitized processes will be the key elements of the platform: the integrations will allow a fluid interface management which will be run on blockchain, both for the issuers and the portals as well as for the investors themselves. It will allow a full automation within the management of assets and the various still “manual” operations that today are part of the venture investment process; but also the possibility, based on the level of compliance required, to set up the token transfer rules while using a system that is, by its nature, completely decentralized.
Seed Set’s goal is to support startups and business support teams to freely adopt the SEED Venture platform on blockchain, creating and maintaining the necessary applications and systems.
Lastly, it will support the creation of a decentralized crowd-prediction platform based on systems which will be able to forecast the startups progress, in order to obtain a crowd-rating with remuneration mechanisms; a development that is part of the “2.0” phase of Seed Venture, the focus of which is part of the roadmap concerning the development of investment management.
‘We want to make sure that the whole decentralized fundraising experience becomes easy to use and accessible to everyone – says Sergio De Prisco, Seed Set’s Co-Founder.
‘This simplicity’ will enhance the presence of new entities (the crowd) within the venture market, expanding the volumes destined for the real economy’ – continues William Pividori, the second Seed Set’s Co-Founder.
“To achieve all those goals, Seed Set will start the fundraising phase around the first half of 2021”– confirms William.
The investment rounds money will be used as follows: partially to develop the integrations of the Seed Venture system on the portals with the aim of facilitating their adoption, and partially to support business development activities primarily covering the UK and the italian market, to then expand further at European level.
Seed Set is currently UK based as the company wants to focus more and more on this market, where they are already fully operating since the beginning of the year.
To deliver this plan and the strategic development of it which will allow the company to grow and scale in the UK and potentially in many more markets, the two founders will work together with two well-known faces of the Italian digital and tech field, both based in London since many years: Francesco Redaelli and Eleonora Rocca.
Francesco and Eleonora will focus on managing the growth, performance marketing and business development activities through their company called Growence Group LTD.
With headquarters both in London and Milan, its mission is to manage business development and growth projects from beginning to the end within the Fintech and Blockchain european space.
Francesco, in addition to being the director of Growence, has been co-founder and Chief Growth Officer of the Crypto Conference since 2017, the main Italian conference completely dedicated to crypto currencies and blockchain technology.
In the past, Francesco was marketing manager of Eidoo (a company of the Poseidon group strongly focused on the DeFi world), Aidcoin (business unit dedicated to the blockchain of the Charity Stars group) and campaign success manager for 200crowd (Italian equity crowdfunding platform). Previously, he was president and founder of Koinsquare, an Italian community in the blockchain world.
Eleonora is famous for having launched two of the most important events in Italy in the Digital, Social Media and Innovation fields. Eleonora has also over 20 years of corporate experience within major Italian and multinational companies, including: Hewlett-Packard, Roberto Cavalli, Microsoft, Privalia, Kingston Technology and Tp-Link Uk. He lives in London, where he works as Head of Marketing and freelance consultant, dealing with helping companies and startups create marketing & digital strategies. He is also business mentor for CRIOS Bocconi in Milan and for the Cherie Blair Foundation in London. Finally, she is the official organizer of the Lean Startup Machine Workshop Milan.
Finally, SGS & Partners, a company based in London (with an Italian heart and a strong international network), looks after the legal and corporate aspects of Seed Set with freshness and enthusiasm, sharing the company’s vision and business potential on the market.
www.seedset.io
